Sales call practice for real estate
Realistic role-play for real estate agents and teams
In real estate the pitch happens at a kitchen table with no second take. LSR Coach lets agents rehearse listing presentations, commission conversations, and price-reduction calls until the delivery is calm and the numbers are automatic.
The buyer your reps practise on
The software plays a nervous first-time seller, a hard-nosed investor, or an expired-listing owner who is already annoyed by agents.
Objections drilled in real estate
“Another agent will do it for less commission.”
Commission-defence drill: justify your fee with net proceeds, not percentages.
“We want to list higher than your number.”
Pricing drill: hold the comps without losing the listing.
“We'll try it ourselves first.”
FSBO drill: reframe the true cost and time of selling alone.
“We're just interviewing agents right now.”
Close drill: earn the signature in the room instead of a call-back.
Ready-made scenarios
- Listing presentation to a seller with an inflated price expectation
- Expired-listing call to an owner who was let down by the last agent
- Price-reduction conversation after 30 days with no offers
- Buyer consultation setting expectations in a tight-inventory market
What it moves
Appointment conversion
Drill the first ninety seconds of a prospecting call until the appointment ask feels natural.
Commission held
Practice fee conversations so agents stop discounting to win the listing.
New-agent ramp
Newer agents get reps on the listing presentation before their first real one.
Want it built around your playbook?
The intake wizard turns your product, competitors, buyer, and sales process into six custom practice modules written in your own language. Team plans start at $49/month with 6 seats, shared scenarios, and a manager dashboard; individual reps train for $20/month.
Book a real estate demo
Tell us about your team and we'll show LSR Coach running your scenarios — plus what a custom build would look like for your playbook.
Questions
Is this only for listing appointments?
No. Scenarios cover prospecting calls, buyer consultations, price reductions, and negotiation with the other agent.
Can a brokerage run this across the team?
Yes. The Team plan gives each agent a seat and gives the broker a dashboard of practice volume and score trends.
Other industries
What users say
“When I took over sales at Genuine Comfort, I hired four new territory reps and needed them running full outbound cycles fast, but coaching, and finding time to coach, was a challenge. I was listening to call recordings at night and on weekends and bringing feedback to one on ones days later, when the rep barely remembered the call and had probably made the same mistake ten more times since. LSR Coach fixes that by coaching reps while the call is actually happening, so the nudge to dig into a pain point or handle an objection shows up when they need it, not next Tuesday. My reps started catching things on their own that I used to point out after the fact, and my one on ones immediately became more productive. If your coaching always feels one step behind the calls, this is the tool I wish I'd had from day one.”
Daniel MaznabiDirector, Sales & Marketing, Genuine Comfort“I've been selling for 8 years and figured I'd heard every objection. The live call cues feature showed me otherwise. It caught that I was talking too much in discovery and jumping to price before I understood what the customer cared about. Nobody had ever given me feedback that specific, because my manager never heard my calls in real time. I fixed two habits in two weeks, and my average ticket went up. If you think you're too experienced for coaching, think again.”
Joanie KesslerAccount Manager, Ecolab“I was freezing every time a customer pushed back on price. I found role playing uncomfortable and not very useful, so I started running objection drills on LSR Coach every morning before my first call. Within a month the price conversation stopped scaring me. I actually had answers ready, and my close rate went from 13% to 25%. It's like having a coach beside me who never gets tired of practicing with me.”
Laim WeeksCommercial Sales Specialist, Lennox“As an independent agent, nobody coaches me. It's just me, my leads and the phone. I was losing too many appointments at the same two moments: 'I already have coverage through work' and 'let me talk to my husband first.' I started practicing those exact objections on LSR Coach every morning before my first dial. After 3 weeks I was answering them with confidence instead of scrambling, and my appointments turned into policies. LSR Coach is the sales coach I never had access to working on my own.”
Jenny HammrichLicensed Insurance Agent, Symmetry Financial Group