Industries

Sales call practice tuned to your industry

Generic role-play gets ignored. Pick your industry to see the buyers, objections, and scenarios your reps actually face, then run them as scored practice inside LSR Coach.

Not on the list? We build custom

The intake wizard takes your product, competitors, buyer, and sales process and generates six custom practice modules in your own language, no matter the industry. Enterprise teams can layer on shared scenario libraries, manager dashboards, and live-call cues.

What users say

“When I took over sales at Genuine Comfort, I hired four new territory reps and needed them running full outbound cycles fast, but coaching, and finding time to coach, was a challenge. I was listening to call recordings at night and on weekends and bringing feedback to one on ones days later, when the rep barely remembered the call and had probably made the same mistake ten more times since. LSR Coach fixes that by coaching reps while the call is actually happening, so the nudge to dig into a pain point or handle an objection shows up when they need it, not next Tuesday. My reps started catching things on their own that I used to point out after the fact, and my one on ones immediately became more productive. If your coaching always feels one step behind the calls, this is the tool I wish I'd had from day one.”
Daniel Maznabi, Director, Sales & Marketing at Genuine ComfortDaniel MaznabiDirector, Sales & Marketing, Genuine Comfort
“I've been selling for 8 years and figured I'd heard every objection. The live call cues feature showed me otherwise. It caught that I was talking too much in discovery and jumping to price before I understood what the customer cared about. Nobody had ever given me feedback that specific, because my manager never heard my calls in real time. I fixed two habits in two weeks, and my average ticket went up. If you think you're too experienced for coaching, think again.”
Joanie Kessler, Account Manager at EcolabJoanie KesslerAccount Manager, Ecolab
“I was freezing every time a customer pushed back on price. I found role playing uncomfortable and not very useful, so I started running objection drills on LSR Coach every morning before my first call. Within a month the price conversation stopped scaring me. I actually had answers ready, and my close rate went from 13% to 25%. It's like having a coach beside me who never gets tired of practicing with me.”
Laim Weeks, Commercial Sales Specialist at LennoxLaim WeeksCommercial Sales Specialist, Lennox
“As an independent agent, nobody coaches me. It's just me, my leads and the phone. I was losing too many appointments at the same two moments: 'I already have coverage through work' and 'let me talk to my husband first.' I started practicing those exact objections on LSR Coach every morning before my first dial. After 3 weeks I was answering them with confidence instead of scrambling, and my appointments turned into policies. LSR Coach is the sales coach I never had access to working on my own.”
Jenny Hammrich, Licensed Insurance Agent at Symmetry Financial GroupJenny HammrichLicensed Insurance Agent, Symmetry Financial Group