Sales call practice for medical device sales
Realistic role-play for medical device sales reps
Device selling means short windows with busy clinicians and long approval paths through value analysis committees. LSR Coach drills both: the two-minute clinical conversation and the evidence-heavy committee defence.
The buyer your reps practise on
The software plays a time-pressed surgeon, a value analysis committee chair, or a supply-chain director focused only on contract pricing.
Objections drilled in medical devices
“I've used the same device for ten years.”
Clinical-change drill: build a reason to trial without questioning their judgement.
“VAC will never approve a new vendor.”
Committee drill: assemble the outcomes and cost case they need.
“Your unit cost is higher.”
Total-cost drill: shift from unit price to episode cost and reoperation risk.
“I only have two minutes between cases.”
Compression drill: deliver the whole point in ninety seconds.
Ready-made scenarios
- Hallway conversation with a surgeon between cases
- Value analysis committee presentation with outcomes data
- Procurement negotiation on contract pricing and volume
- In-service training that turns a trial into standard use
What it moves
Access conversion
Reps drill the short clinical pitch until it survives a two-minute window.
Committee wins
Practice defending the evidence and cost case before the real committee meeting.
Territory ramp
New reps rehearse the clinical story before shadowing ends.
Want it built around your playbook?
The intake wizard turns your product, competitors, buyer, and sales process into six custom practice modules written in your own language. Team plans start at $49/month with 6 seats, shared scenarios, and a manager dashboard; individual reps train for $20/month.
Book a medical devices demo
Tell us about your team and we'll show LSR Coach running your scenarios — plus what a custom build would look like for your playbook.
Questions
Can it reflect our clinical evidence?
Yes. Intake captures your product, evidence, and competitors, then generates custom modules that use them.
Does it handle voice practice?
Yes. Reps speak and the simulated buyer answers out loud, so pacing and tone get coached alongside content.
Other industries
What users say
“When I took over sales at Genuine Comfort, I hired four new territory reps and needed them running full outbound cycles fast, but coaching, and finding time to coach, was a challenge. I was listening to call recordings at night and on weekends and bringing feedback to one on ones days later, when the rep barely remembered the call and had probably made the same mistake ten more times since. LSR Coach fixes that by coaching reps while the call is actually happening, so the nudge to dig into a pain point or handle an objection shows up when they need it, not next Tuesday. My reps started catching things on their own that I used to point out after the fact, and my one on ones immediately became more productive. If your coaching always feels one step behind the calls, this is the tool I wish I'd had from day one.”
Daniel MaznabiDirector, Sales & Marketing, Genuine Comfort“I've been selling for 8 years and figured I'd heard every objection. The live call cues feature showed me otherwise. It caught that I was talking too much in discovery and jumping to price before I understood what the customer cared about. Nobody had ever given me feedback that specific, because my manager never heard my calls in real time. I fixed two habits in two weeks, and my average ticket went up. If you think you're too experienced for coaching, think again.”
Joanie KesslerAccount Manager, Ecolab“I was freezing every time a customer pushed back on price. I found role playing uncomfortable and not very useful, so I started running objection drills on LSR Coach every morning before my first call. Within a month the price conversation stopped scaring me. I actually had answers ready, and my close rate went from 13% to 25%. It's like having a coach beside me who never gets tired of practicing with me.”
Laim WeeksCommercial Sales Specialist, Lennox“As an independent agent, nobody coaches me. It's just me, my leads and the phone. I was losing too many appointments at the same two moments: 'I already have coverage through work' and 'let me talk to my husband first.' I started practicing those exact objections on LSR Coach every morning before my first dial. After 3 weeks I was answering them with confidence instead of scrambling, and my appointments turned into policies. LSR Coach is the sales coach I never had access to working on my own.”
Jenny HammrichLicensed Insurance Agent, Symmetry Financial Group