Leading Sales Results
Coaching that pays for itself
Every plan starts with a 30 day free trial. Cancel anytime. Access runs to the end of your paid period.
Showing monthly prices — billed every month.
LSR Coach Pro
For the individual rep sharpening their pitch.
$20/month
- Unlimited realistic role-play practice
- 12 ready-made objection drills + custom scenarios
- 11 distinct buyer voices and personas
- Intake wizard builds 6 custom practice modules
- Session personalization (persona, difficulty, industry, voice)
- Voice role-play: speak and hear the buyer reply
- Live call coaching with Say / Ask / Watch cues
- After-call scorecards out of 100
- Recording and transcript review
- Upload any call recording or transcript
- Personal dashboard with streaks, volume, and trends
- Daily nudge emails
- Referral rewards: 5% off per invite, up to 50%
- In-app error reporting
- 30-day free trial
We email you 2 days before your trial ends. Cancel in two clicks.
Secure checkout via Stripe. We never store your card.
LSR Coach Team
For sales leaders coaching an entire team.
$49/month
$49 for the first 6 people, then $10/month per extra rep.
- Everything in Pro
- 6 seats included, $10/month per extra seat
- Consent-first live call recording
- Team management with per-invite join links
- Per-rep manager drill-down (recordings, scores, history)
- Team Excel exports for one-on-ones and QBRs
- Manager feedback loop on rep sessions
- Industry-specific training modules, custom vertical pages available
- Dedicated sales training onboarding page
- In-app audio playback of live-coached calls
- Team dashboard and leaderboards
- 30-day free trial
- Add extra reps any time for $10/month each
We email you 2 days before your trial ends. Cancel in two clicks.
Secure checkout via Stripe. We never store your card.
LSR Coach Sales Org
For org-wide practice and coaching rollouts.
$225/month
$225 for the first 15 people, then $15/month per extra rep.
- Everything in Pro & Team
- 15 seats included, $15/month per extra seat
- Org-wide rollout with a custom playbook
- Manager-of-manager rollup dashboard
- Bulk rep onboarding and seat management
- Guided implementation and adoption support
- 30-day free trial
- Add extra reps any time for $15/month each
We email you 2 days before your trial ends. Cancel in two clicks.
Secure checkout via Stripe. We never store your card.
You add a card at checkout, but you are not charged for 30 days. Cancel in one click before then and you pay nothing.
What you get on each plan
| Feature | Pro | Team | Sales Org |
|---|---|---|---|
| Realistic role-play practice, unlimited | Included | Included | Included |
| Ready-made objection drills | 12 | 12 | 12 + custom playbook |
| Live-call whisper cues (Say / Ask / Watch) | Included | Included | Included |
| After-call scorecards out of 100 | Included | Included | Included |
| Upload a recording or transcript for review | Included | Included | Included |
| Seats included | 1 | 6 | 15 |
| Extra seats | Not included | $10/month | $15/month |
| Manager dashboard and leaderboards | Not included | Included | Included |
| Per-rep drill-down: recordings, transcripts, scores | Not included | Included | Included |
| Manager feedback on a rep's session | Not included | Included | Included |
| Excel exports for one-on-ones and QBRs | Not included | Included | Included |
| Industry-specific training modules | Not included | Included | Included |
| Manager-of-manager rollup for directors and VPs | Not included | Not included | Included |
| Custom playbook built from your real objections | Not included | Not included | Included |
| Bulk onboarding as you hire | Not included | Not included | Included |
One saved deal pays for a year of LSR Coach. At $20/month, you are betting less than one coffee a day on never losing a deal to an unpracticed objection again.
Billing starts after your 30 day free trial. Cancel anytime. Not happy? Full refund within 30 days, no questions asked.
No demo call needed. Start practicing in 5 minutes, or try the coach free first.
Questions before you start
Rolling out to a bigger team? Talk to us about seats, onboarding, and custom playbooks.
Payments are securely processed by Stripe. See our refund policy and terms.
What users say
“When I took over sales at Genuine Comfort, I hired four new territory reps and needed them running full outbound cycles fast, but coaching, and finding time to coach, was a challenge. I was listening to call recordings at night and on weekends and bringing feedback to one on ones days later, when the rep barely remembered the call and had probably made the same mistake ten more times since. LSR Coach fixes that by coaching reps while the call is actually happening, so the nudge to dig into a pain point or handle an objection shows up when they need it, not next Tuesday. My reps started catching things on their own that I used to point out after the fact, and my one on ones immediately became more productive. If your coaching always feels one step behind the calls, this is the tool I wish I'd had from day one.”
Daniel MaznabiDirector, Sales & Marketing, Genuine Comfort“I've been selling for 8 years and figured I'd heard every objection. The live call cues feature showed me otherwise. It caught that I was talking too much in discovery and jumping to price before I understood what the customer cared about. Nobody had ever given me feedback that specific, because my manager never heard my calls in real time. I fixed two habits in two weeks, and my average ticket went up. If you think you're too experienced for coaching, think again.”
Joanie KesslerAccount Manager, Ecolab“I was freezing every time a customer pushed back on price. I found role playing uncomfortable and not very useful, so I started running objection drills on LSR Coach every morning before my first call. Within a month the price conversation stopped scaring me. I actually had answers ready, and my close rate went from 13% to 25%. It's like having a coach beside me who never gets tired of practicing with me.”
Laim WeeksCommercial Sales Specialist, Lennox“As an independent agent, nobody coaches me. It's just me, my leads and the phone. I was losing too many appointments at the same two moments: 'I already have coverage through work' and 'let me talk to my husband first.' I started practicing those exact objections on LSR Coach every morning before my first dial. After 3 weeks I was answering them with confidence instead of scrambling, and my appointments turned into policies. LSR Coach is the sales coach I never had access to working on my own.”
Jenny HammrichLicensed Insurance Agent, Symmetry Financial Group