Leading Sales Results

Coaching that pays for itself

Every plan starts with a 30 day free trial. Cancel anytime. Access runs to the end of your paid period.

Showing monthly prices — billed every month.

Most popular

LSR Coach Pro

For the individual rep sharpening their pitch.

$20/month

  • Unlimited realistic role-play practice
  • 12 ready-made objection drills + custom scenarios
  • 11 distinct buyer voices and personas
  • Intake wizard builds 6 custom practice modules
  • Session personalization (persona, difficulty, industry, voice)
  • Voice role-play: speak and hear the buyer reply
  • Live call coaching with Say / Ask / Watch cues
  • After-call scorecards out of 100
  • Recording and transcript review
  • Upload any call recording or transcript
  • Personal dashboard with streaks, volume, and trends
  • Daily nudge emails
  • Referral rewards: 5% off per invite, up to 50%
  • In-app error reporting
  • 30-day free trial

We email you 2 days before your trial ends. Cancel in two clicks.

Secure checkout via Stripe. We never store your card.

For teams

LSR Coach Team

For sales leaders coaching an entire team.

$49/month

$49 for the first 6 people, then $10/month per extra rep.

Team size
6
  • Everything in Pro
  • 6 seats included, $10/month per extra seat
  • Consent-first live call recording
  • Team management with per-invite join links
  • Per-rep manager drill-down (recordings, scores, history)
  • Team Excel exports for one-on-ones and QBRs
  • Manager feedback loop on rep sessions
  • Industry-specific training modules, custom vertical pages available
  • Dedicated sales training onboarding page
  • In-app audio playback of live-coached calls
  • Team dashboard and leaderboards
  • 30-day free trial
  • Add extra reps any time for $10/month each

We email you 2 days before your trial ends. Cancel in two clicks.

Secure checkout via Stripe. We never store your card.

For sales orgs

LSR Coach Sales Org

For org-wide practice and coaching rollouts.

$225/month

$225 for the first 15 people, then $15/month per extra rep.

Team size
15
  • Everything in Pro & Team
  • 15 seats included, $15/month per extra seat
  • Org-wide rollout with a custom playbook
  • Manager-of-manager rollup dashboard
  • Bulk rep onboarding and seat management
  • Guided implementation and adoption support
  • 30-day free trial
  • Add extra reps any time for $15/month each

We email you 2 days before your trial ends. Cancel in two clicks.

Secure checkout via Stripe. We never store your card.

You add a card at checkout, but you are not charged for 30 days. Cancel in one click before then and you pay nothing.

What you get on each plan

Feature comparison of the Pro, Team, and Sales Org plans.
FeatureProTeamSales Org
Realistic role-play practice, unlimitedIncludedIncludedIncluded
Ready-made objection drills121212 + custom playbook
Live-call whisper cues (Say / Ask / Watch)IncludedIncludedIncluded
After-call scorecards out of 100IncludedIncludedIncluded
Upload a recording or transcript for reviewIncludedIncludedIncluded
Seats included1615
Extra seatsNot included$10/month$15/month
Manager dashboard and leaderboardsNot includedIncludedIncluded
Per-rep drill-down: recordings, transcripts, scoresNot includedIncludedIncluded
Manager feedback on a rep's sessionNot includedIncludedIncluded
Excel exports for one-on-ones and QBRsNot includedIncludedIncluded
Industry-specific training modulesNot includedIncludedIncluded
Manager-of-manager rollup for directors and VPsNot includedNot includedIncluded
Custom playbook built from your real objectionsNot includedNot includedIncluded
Bulk onboarding as you hireNot includedNot includedIncluded

One saved deal pays for a year of LSR Coach. At $20/month, you are betting less than one coffee a day on never losing a deal to an unpracticed objection again.

Billing starts after your 30 day free trial. Cancel anytime. Not happy? Full refund within 30 days, no questions asked.

No demo call needed. Start practicing in 5 minutes, or try the coach free first.

Questions before you start

Rolling out to a bigger team? Talk to us about seats, onboarding, and custom playbooks.

Payments are securely processed by Stripe. See our refund policy and terms.

What users say

“When I took over sales at Genuine Comfort, I hired four new territory reps and needed them running full outbound cycles fast, but coaching, and finding time to coach, was a challenge. I was listening to call recordings at night and on weekends and bringing feedback to one on ones days later, when the rep barely remembered the call and had probably made the same mistake ten more times since. LSR Coach fixes that by coaching reps while the call is actually happening, so the nudge to dig into a pain point or handle an objection shows up when they need it, not next Tuesday. My reps started catching things on their own that I used to point out after the fact, and my one on ones immediately became more productive. If your coaching always feels one step behind the calls, this is the tool I wish I'd had from day one.”
Daniel Maznabi, Director, Sales & Marketing at Genuine ComfortDaniel MaznabiDirector, Sales & Marketing, Genuine Comfort
“I've been selling for 8 years and figured I'd heard every objection. The live call cues feature showed me otherwise. It caught that I was talking too much in discovery and jumping to price before I understood what the customer cared about. Nobody had ever given me feedback that specific, because my manager never heard my calls in real time. I fixed two habits in two weeks, and my average ticket went up. If you think you're too experienced for coaching, think again.”
Joanie Kessler, Account Manager at EcolabJoanie KesslerAccount Manager, Ecolab
“I was freezing every time a customer pushed back on price. I found role playing uncomfortable and not very useful, so I started running objection drills on LSR Coach every morning before my first call. Within a month the price conversation stopped scaring me. I actually had answers ready, and my close rate went from 13% to 25%. It's like having a coach beside me who never gets tired of practicing with me.”
Laim Weeks, Commercial Sales Specialist at LennoxLaim WeeksCommercial Sales Specialist, Lennox
“As an independent agent, nobody coaches me. It's just me, my leads and the phone. I was losing too many appointments at the same two moments: 'I already have coverage through work' and 'let me talk to my husband first.' I started practicing those exact objections on LSR Coach every morning before my first dial. After 3 weeks I was answering them with confidence instead of scrambling, and my appointments turned into policies. LSR Coach is the sales coach I never had access to working on my own.”
Jenny Hammrich, Licensed Insurance Agent at Symmetry Financial GroupJenny HammrichLicensed Insurance Agent, Symmetry Financial Group