About LSR Coach
Built by a sales coach, not a lab
LSR Coach is made by Leading Sales Results Inc., a sales coaching practice. It is one product, run by a small team, with a named person behind it, so you know who you are buying from before you roll it out to reps.
Why we built this
As a rep, coaching wasn't built into my day. I had to go find it myself, on my own time, hoping a manager had an hour free.
When I moved into management, the problem didn't disappear, it just changed shape. A full team and not enough hours meant I couldn't sit in on every call, so coaching happened after the fact, in a debrief days later or wedged into a one-on-one. It worked, but it was reactive by design because reactive was all the calendar allowed. And even the group training sessions I ran fought the same math everyone in this business knows: people typically only apply 10-20% of what they're taught in a room.
LSR Coach is the loop I wished existed both times. It runs every day without me in the room: drill the objection before the call, get a cue during the call, read a scorecard out of 100 the second you hang up.
Who we build for
Individual AEs and SDRs sharpening their own pitch, and sales leaders coaching a team of 2-50 reps without adding headcount.
How we sell
Prices are published, you start yourself in five minutes, and there is no sales call in the way. 30-day free trial, cancel anytime, 30-day money-back guarantee.
What users say
“When I took over sales at Genuine Comfort, I hired four new territory reps and needed them running full outbound cycles fast, but coaching, and finding time to coach, was a challenge. I was listening to call recordings at night and on weekends and bringing feedback to one on ones days later, when the rep barely remembered the call and had probably made the same mistake ten more times since. LSR Coach fixes that by coaching reps while the call is actually happening, so the nudge to dig into a pain point or handle an objection shows up when they need it, not next Tuesday. My reps started catching things on their own that I used to point out after the fact, and my one on ones immediately became more productive. If your coaching always feels one step behind the calls, this is the tool I wish I'd had from day one.”
Daniel MaznabiDirector, Sales & Marketing, Genuine Comfort“I've been selling for 8 years and figured I'd heard every objection. The live call cues feature showed me otherwise. It caught that I was talking too much in discovery and jumping to price before I understood what the customer cared about. Nobody had ever given me feedback that specific, because my manager never heard my calls in real time. I fixed two habits in two weeks, and my average ticket went up. If you think you're too experienced for coaching, think again.”
Joanie KesslerAccount Manager, Ecolab“I was freezing every time a customer pushed back on price. I found role playing uncomfortable and not very useful, so I started running objection drills on LSR Coach every morning before my first call. Within a month the price conversation stopped scaring me. I actually had answers ready, and my close rate went from 13% to 25%. It's like having a coach beside me who never gets tired of practicing with me.”
Laim WeeksCommercial Sales Specialist, Lennox“As an independent agent, nobody coaches me. It's just me, my leads and the phone. I was losing too many appointments at the same two moments: 'I already have coverage through work' and 'let me talk to my husband first.' I started practicing those exact objections on LSR Coach every morning before my first dial. After 3 weeks I was answering them with confidence instead of scrambling, and my appointments turned into policies. LSR Coach is the sales coach I never had access to working on my own.”
Jenny HammrichLicensed Insurance Agent, Symmetry Financial Group