Comparison
LSR Coach vs Second Nature
Second Nature is an enterprise training product: certification tracks, admin-authored scenarios, and a sales-led buying process. LSR Coach is a daily coach for the rep: five-minute drills, a cue during the real call, and a score out of 100 after it, with the price on the page.
No demo call needed. Start practicing in 5 minutes.
Feature by feature
| What you need | LSR Coach | Second Nature |
|---|---|---|
| Sales role-play | Unlimited, with difficulty and persona controls | Yes, Sales role-play with a virtual buyer |
| Live cues during a real call | Yes, every 15 seconds, any dialer | No |
| Real-call review | Upload a recording or transcript for the same review | Not the focus |
| Manager visibility | Per-rep drill-down, streaks, score trends, Excel export | Enterprise reporting and certification |
| Start today | Self-serve, 30-day free trial | Demo required |
| Published pricing | $20 / $49 / $225 per month | Not published |
What it costs
LSR Coach
Published prices: $20/month for an individual rep, Team from $49/month for 6 seats ($10 per extra seat), Sales Org $225/month for 15 seats ($15 per extra seat). Annual billing available. 30-day free trial, no sales call, cancel anytime.
One saved deal pays for a year of LSR Coach.
Second Nature
Enterprise, quote-based after a demo. No public per-seat price.
Choose Second Nature if
- You need formal certification programs across hundreds of reps
- You want a training vendor that plugs into an existing LMS
Choose LSR Coach if
- You want reps drilling daily instead of completing a course
- You want live-call coaching, not only simulated calls
- You want a price you can approve without a committee
Comparison based on each vendor's public website and pricing pages as of August 2026. Competitor details change, so tell us at info@leadingsalesresults.com if something here is out of date.
So what do you do with this?
Practicing the call before you make it is the whole idea. Run one free drill against a buyer who pushes back, or start your 30 day free trial and get coaching cues on your real calls this week.
We email you 2 days before your trial ends. Cancel in two clicks.
Other comparisons
What users say
“When I took over sales at Genuine Comfort, I hired four new territory reps and needed them running full outbound cycles fast, but coaching, and finding time to coach, was a challenge. I was listening to call recordings at night and on weekends and bringing feedback to one on ones days later, when the rep barely remembered the call and had probably made the same mistake ten more times since. LSR Coach fixes that by coaching reps while the call is actually happening, so the nudge to dig into a pain point or handle an objection shows up when they need it, not next Tuesday. My reps started catching things on their own that I used to point out after the fact, and my one on ones immediately became more productive. If your coaching always feels one step behind the calls, this is the tool I wish I'd had from day one.”
Daniel MaznabiDirector, Sales & Marketing, Genuine Comfort“I've been selling for 8 years and figured I'd heard every objection. The live call cues feature showed me otherwise. It caught that I was talking too much in discovery and jumping to price before I understood what the customer cared about. Nobody had ever given me feedback that specific, because my manager never heard my calls in real time. I fixed two habits in two weeks, and my average ticket went up. If you think you're too experienced for coaching, think again.”
Joanie KesslerAccount Manager, Ecolab“I was freezing every time a customer pushed back on price. I found role playing uncomfortable and not very useful, so I started running objection drills on LSR Coach every morning before my first call. Within a month the price conversation stopped scaring me. I actually had answers ready, and my close rate went from 13% to 25%. It's like having a coach beside me who never gets tired of practicing with me.”
Laim WeeksCommercial Sales Specialist, Lennox“As an independent agent, nobody coaches me. It's just me, my leads and the phone. I was losing too many appointments at the same two moments: 'I already have coverage through work' and 'let me talk to my husband first.' I started practicing those exact objections on LSR Coach every morning before my first dial. After 3 weeks I was answering them with confidence instead of scrambling, and my appointments turned into policies. LSR Coach is the sales coach I never had access to working on my own.”
Jenny HammrichLicensed Insurance Agent, Symmetry Financial Group