Comparison
LSR Coach vs Gong
Gong is a revenue intelligence platform: it captures calls, analyses deals, and reports to leadership. It recently added conversation practice against a dynamic buyer persona. LSR Coach is a coach, not a reporting system: it puts reps in front of a simulated buyer before the call, feeds live cues during it, and delivers an instant scorecard, at a fraction of the price. Teams often run Gong for pipeline data and LSR Coach for daily skill work.
No demo call needed. Start practicing in 5 minutes.
Feature by feature
| What you need | LSR Coach | Gong |
|---|---|---|
| Practice before the call | Unlimited role-play and objection drills | Yes, conversation training with a dynamic buyer persona |
| Live cues during a real call | Say / Ask / Watch cues every 15 seconds | Real-time assist in higher tiers; no published per-cue live prompt |
| After-call scorecard | Out of 100, in a rep's own language, immediately | Call analytics and manager scorecards |
| Deal and pipeline intelligence | No, this is a coaching tool | Yes, this is its core |
| Time to first value | 5 minutes, self-serve | Sales cycle plus implementation |
| Fit for one rep or a small team | Yes, starts at one seat | Built for larger orgs |
What it costs
LSR Coach
Published prices: $20/month for an individual rep, Team from $49/month for 6 seats ($10 per extra seat), Sales Org $225/month for 15 seats ($15 per extra seat). Annual billing available. 30-day free trial, no sales call, cancel anytime.
One saved deal pays for a year of LSR Coach.
Gong
Enterprise, quote-based, typically per-seat annual contracts with a platform fee. No self-serve signup.
Choose Gong if
- You need full pipeline and deal intelligence across a large org
- You need every call recorded and analysed for forecasting, not coaching
Choose LSR Coach if
- You want live-call cues and instant scorecards, not only practice
- You want coaching for a team of 2-50 without an enterprise contract
- You want to see the price and start today
Comparison based on each vendor's public website and pricing pages as of August 2026. Competitor details change, so tell us at info@leadingsalesresults.com if something here is out of date.
So what do you do with this?
Practicing the call before you make it is the whole idea. Run one free drill against a buyer who pushes back, or start your 30 day free trial and get coaching cues on your real calls this week.
We email you 2 days before your trial ends. Cancel in two clicks.
Other comparisons
What users say
“When I took over sales at Genuine Comfort, I hired four new territory reps and needed them running full outbound cycles fast, but coaching, and finding time to coach, was a challenge. I was listening to call recordings at night and on weekends and bringing feedback to one on ones days later, when the rep barely remembered the call and had probably made the same mistake ten more times since. LSR Coach fixes that by coaching reps while the call is actually happening, so the nudge to dig into a pain point or handle an objection shows up when they need it, not next Tuesday. My reps started catching things on their own that I used to point out after the fact, and my one on ones immediately became more productive. If your coaching always feels one step behind the calls, this is the tool I wish I'd had from day one.”
Daniel MaznabiDirector, Sales & Marketing, Genuine Comfort“I've been selling for 8 years and figured I'd heard every objection. The live call cues feature showed me otherwise. It caught that I was talking too much in discovery and jumping to price before I understood what the customer cared about. Nobody had ever given me feedback that specific, because my manager never heard my calls in real time. I fixed two habits in two weeks, and my average ticket went up. If you think you're too experienced for coaching, think again.”
Joanie KesslerAccount Manager, Ecolab“I was freezing every time a customer pushed back on price. I found role playing uncomfortable and not very useful, so I started running objection drills on LSR Coach every morning before my first call. Within a month the price conversation stopped scaring me. I actually had answers ready, and my close rate went from 13% to 25%. It's like having a coach beside me who never gets tired of practicing with me.”
Laim WeeksCommercial Sales Specialist, Lennox“As an independent agent, nobody coaches me. It's just me, my leads and the phone. I was losing too many appointments at the same two moments: 'I already have coverage through work' and 'let me talk to my husband first.' I started practicing those exact objections on LSR Coach every morning before my first dial. After 3 weeks I was answering them with confidence instead of scrambling, and my appointments turned into policies. LSR Coach is the sales coach I never had access to working on my own.”
Jenny HammrichLicensed Insurance Agent, Symmetry Financial Group