Sales training
Sales training that ramps reps in weeks, not quarters
LSR Coach turns sales training from a one-off workshop into daily practice. Reps rehearse pitches and objections against an simulated buyer that pushes back, get scored on every attempt, and managers see exactly where the skill gaps are, all inside one app.
A training plan reps follow
Week 1: product and pitch reps
New hires practice the opener and value story against an simulated buyer until it lands without a script, instead of burning live pipeline to learn it.
Week 2: objection drills
Pricing pushback, gatekeepers, “send me an email”, incumbent vendor. Each drill ends with a score and the exact line to fix.
Week 3: full-call role-play
Voice role-play across a whole discovery call: the rep speaks, the buyer answers out loud, tone and pacing get coached too.
Ongoing: real-call review
Reps upload recordings or paste transcripts and get the same transcript-level review, so training continues on real deals.
What you get in every training seat
- Set the buyer persona, industry, and difficulty so training matches your real market
- Twelve ready-made scenarios plus custom drills written in one sentence
- Scores out of 100 with what landed, what to fix, and the next drill
- Manager dashboard showing who practiced, streaks, and score trends
- Live-call whisper cues during real calls through any dialer
- Daily email nudge with the one drill that matters most
Training a whole team?
The Team plan starts at $49/month and includes 6 seats, shared scenarios, and a manager dashboard for practice volume and score trends. Individual reps train for $20/month.
What users say
“When I took over sales at Genuine Comfort, I hired four new territory reps and needed them running full outbound cycles fast, but coaching, and finding time to coach, was a challenge. I was listening to call recordings at night and on weekends and bringing feedback to one on ones days later, when the rep barely remembered the call and had probably made the same mistake ten more times since. LSR Coach fixes that by coaching reps while the call is actually happening, so the nudge to dig into a pain point or handle an objection shows up when they need it, not next Tuesday. My reps started catching things on their own that I used to point out after the fact, and my one on ones immediately became more productive. If your coaching always feels one step behind the calls, this is the tool I wish I'd had from day one.”
Daniel MaznabiDirector, Sales & Marketing, Genuine Comfort“I've been selling for 8 years and figured I'd heard every objection. The live call cues feature showed me otherwise. It caught that I was talking too much in discovery and jumping to price before I understood what the customer cared about. Nobody had ever given me feedback that specific, because my manager never heard my calls in real time. I fixed two habits in two weeks, and my average ticket went up. If you think you're too experienced for coaching, think again.”
Joanie KesslerAccount Manager, Ecolab“I was freezing every time a customer pushed back on price. I found role playing uncomfortable and not very useful, so I started running objection drills on LSR Coach every morning before my first call. Within a month the price conversation stopped scaring me. I actually had answers ready, and my close rate went from 13% to 25%. It's like having a coach beside me who never gets tired of practicing with me.”
Laim WeeksCommercial Sales Specialist, Lennox“As an independent agent, nobody coaches me. It's just me, my leads and the phone. I was losing too many appointments at the same two moments: 'I already have coverage through work' and 'let me talk to my husband first.' I started practicing those exact objections on LSR Coach every morning before my first dial. After 3 weeks I was answering them with confidence instead of scrambling, and my appointments turned into policies. LSR Coach is the sales coach I never had access to working on my own.”
Jenny HammrichLicensed Insurance Agent, Symmetry Financial Group