Practice. Perform. Improve.
Close more deals with coaching on every sales call
Drill the objection before the call, get live coaching cues during it, and read your scorecard the second you hang up.
Free drill, no signup and no card. Start the 30-day free trial when you are ready.
No demo call needed. Start in 5 minutes.
Tools and features
Practice, live cues, scorecards, and team coaching in one place
Everything you need to run better sales calls, from the first drill to the team dashboard.
Live call coaching
Coach listens through any dialer, including JustCall, Zoom, Teams, and RingCentral, and shows you Say / Ask / Watch cues during the call.
After-call scorecards
The second you hang up: a score out of 100, what landed, what to fix, objections heard, and a drill to close the gap.
Recording review
Upload any call recording or paste a transcript and get the same transcript-level review, retroactively.
Personal dashboard
Streaks, session volume, score trends, and a practice plan that tells you exactly what to work on next.
Intake wizard
Answer a few questions about your product, ICP, and objections, and Coach builds 6 custom practice modules mapped to your real sales motion.
Session personalization
Choose the buyer persona, difficulty, industry, and TTS voice for every role-play so reps rehearse against their actual market.
Role-play practice
Run realistic prospect scenarios. Coach plays the buyer, pushes back with real objections, and never goes easy on you.
Multi-voice buyer personas
Practice against 11 distinct buyer voices and personalities, from analytical Nora to skeptical Sophie, so no real call feels foreign.
Scenario library
Twelve ready-made drills covering cold opens, pricing pushback, gatekeepers, and renewals, or write your own in a sentence.
Voice role-play
Speak your side of the call and hear the buyer answer out loud. Practice tone and pacing, not just wording.
Daily nudges
A short email lands when you've gone quiet, with the one drill that matters most that day.
Team features
- Everything in Pro. All the individual practice, live call coaching, and scorecard features of LSR Coach Pro, for every rep on the team.
- Consent-first live call coaching. Recording only starts after explicit consent, with rolling audio capture and during call Ask / Say / Watch cues every 15 seconds.
- Team management. Rename your team, generate per-invite join links, and remove members, all from the team settings page.
- Per-rep manager drill-down. Open any rep to see their individual call recordings, scores, practice history, and the drills they still need to close.
- Team Excel exports. Download rep activity and score data as a .xlsx file for one-on-ones, QBRs, and board updates.
- Manager feedback loop. Leaders leave feedback on a rep's sessions so automated feedback and manager coaching point the same direction.
Sales Org features
- Everything in Pro & Team. Every rep and manager feature from Pro and Team, plus org-wide rollout, rollup dashboards, and bulk onboarding.
- Org-wide rollout. 15 seats included and a custom playbook built from your real objections and deals.
- Manager-of-manager rollup. Roll individual teams up into one view so directors and VPs see the whole floor, not just one pod.
- Bulk onboarding and seat management. Onboard reps in batches and add seats as you hire, at $15/month per extra seat.
About LSR Coach
Built by a sales coach, not a lab
LSR Coach is made by Leading Sales Results Inc., a sales coaching practice. One product, a small team, and a named person behind it, so you know who you are buying from.
As a rep, coaching wasn't built into my day. As a manager, a full team and not enough hours meant coaching happened days later, in a debrief or a one-on-one, and group training fought the same math everyone knows: people apply 10-20% of what they hear in a room.
LSR Coach is the loop I wished existed both times. Drill the objection before the call, get a cue during the call, read a scorecard out of 100 the second you hang up.
Prices are published, you start yourself in five minutes, and there is no sales call in the way. 30-day free trial, cancel anytime, 30-day money-back guarantee.
What users say
“When I took over sales at Genuine Comfort, I hired four new territory reps and needed them running full outbound cycles fast, but coaching, and finding time to coach, was a challenge. I was listening to call recordings at night and on weekends and bringing feedback to one on ones days later, when the rep barely remembered the call and had probably made the same mistake ten more times since. LSR Coach fixes that by coaching reps while the call is actually happening, so the nudge to dig into a pain point or handle an objection shows up when they need it, not next Tuesday. My reps started catching things on their own that I used to point out after the fact, and my one on ones immediately became more productive. If your coaching always feels one step behind the calls, this is the tool I wish I'd had from day one.”
Daniel MaznabiDirector, Sales & Marketing, Genuine Comfort“I've been selling for 8 years and figured I'd heard every objection. The live call cues feature showed me otherwise. It caught that I was talking too much in discovery and jumping to price before I understood what the customer cared about. Nobody had ever given me feedback that specific, because my manager never heard my calls in real time. I fixed two habits in two weeks, and my average ticket went up. If you think you're too experienced for coaching, think again.”
Joanie KesslerAccount Manager, Ecolab“I was freezing every time a customer pushed back on price. I found role playing uncomfortable and not very useful, so I started running objection drills on LSR Coach every morning before my first call. Within a month the price conversation stopped scaring me. I actually had answers ready, and my close rate went from 13% to 25%. It's like having a coach beside me who never gets tired of practicing with me.”
Laim WeeksCommercial Sales Specialist, Lennox“As an independent agent, nobody coaches me. It's just me, my leads and the phone. I was losing too many appointments at the same two moments: 'I already have coverage through work' and 'let me talk to my husband first.' I started practicing those exact objections on LSR Coach every morning before my first dial. After 3 weeks I was answering them with confidence instead of scrambling, and my appointments turned into policies. LSR Coach is the sales coach I never had access to working on my own.”
Jenny HammrichLicensed Insurance Agent, Symmetry Financial GroupROI Calculator
What is a small lift in close rate worth?
Move the sliders to see how a few percentage points on every rep's close rate turns into real revenue.
Adjust your numbers
Estimated annual impact
$1.4M
Additional revenue from a 3 point lift in close rate
Extra deals / month
22.5
Extra revenue / month
$112.5K
Coaching cost / year
$490
Team
Net gain / year
$1.3M
2755.1x return on coaching spend
Payback period: < 1 month
Estimate only. Actual results depend on adoption and pipeline quality.
Simple pricing, 30 days free
Payments processed by Stripe.
Pro
$20
for individuals / month
Team
$49
per month · 6 seats included
Sales Org
$225
per month · 15 seats included
Billing starts after your 30-day free trial. Cancel anytime. Not happy? Full refund within 30 days, no questions asked.
Questions reps ask first
Your next call is the practice you didn't do
Drill the objection now, see the whisper cues live, read the scorecard after. Grow yourself and your sales. Free for 30 days.
$20/month for individuals · Team plans from $49 · Cancel anytime